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Level 7 Executive Diploma in International Hospitality and Event Management

The Level 7 Executive Diploma in International Hospitality and Event Management provides an industry relevant postgraduate academic progression route for those who want to build on their bachelor's level qualification or improve their career progression.

Programme Overview

The new Event Management-focused stream is a response to the career opportunities in this fast-growing sector, worth £42.3bn in the UK alone and with more than 570,000 full time equivalent event professionals, whilst the global MICE sector is expected to reach circa £1,000bn by 2023. One thing is clear: the demand for skilled project managers in the events industry is at a critically urgent level.

This specialist qualification is appropriate for both hospitality and tourism graduates and experienced hospitality and tourism managers without a first degree. It also provides an effective route for graduates in other fields who wish to make a career change into the growing hospitality and event management sectors.

This is a 360 Guided Learning Hour programme where students are required to demonstrate interpersonal, self-study and research and presentation skills throughout the qualification. Assessments are developed to encourage skills that will provide students with a very strong foundation for further advancement in the hospitality and tourism sectors.

Students can achieve the Guided Learning Hours in a combination of face to face classroom interactions, attending seminars, visits to hotels, self-study and group study, as well as independent study and research work.

The postgraduate Level 7 Executive Diploma assessment methods have been designed to enable students to demonstrate Level 7 outcomes for this level of qualification. Given the broad and highly varied nature of the hospitality and tourism industry, candidates will need to demonstrate the higher-level skills and qualities specified in the Level 7 outcomes within a non-homogeneous vocational context.

Assessment

Assessment involves investigative assignments, presentations and action research activities. The assessment of candidates' work is centre-based, against the specified learning outcomes and directed by CTH. All centres are expected to demonstrate a robust assessment system. In order to manage the quality of assessment within approved centres, CTH carries out external marking and moderation of assessments.

Programme Objectives

  • To understand the interrelationship between the hospitality and tourism sectors.
  • To explore the strategic issues in business development, rather than operational level issues.
  • To secure employment at senior supervisory/management level.
  • To secure progression on to the dissertation stage of a Master’s Degree.

Admission requirements

  • Minimum of a recognised university degree in a relevant hospitality, tourism or management subject. Equivalence for non-UK degrees should be evaluated through NARIC.
  • Non-graduates and holders of non-relevant degrees - A minimum of 5 years of evidenced work experience at managerial level within the hospitality & tourism industries.
  • Successful completion of the CTH Level 6 Professional Diploma.

All applicants must be individually pre-approved for admission by CTH, and have good English (to at least IELTS 6.0 or equivalent) and high level academic study skills (Harvard referencing and criticality).

Syllabus Overview:

CTH Level 7 Executive Diploma in International Hospitality and Event Management

NEW for 2020
Students must achieve all 8 mandatory units, providing a combined 120 credits all at level 7
Credit Value (CV): 120 QAN: 603/4991/8
Guided Learning Hours (GLH) for Qualification: 360 Total Qualification Time (TQT) for Qualification: 1200
UK Funding eligibility: N/A
Unit Code Unit Title L CV GLH URN Assessment Method
7EVFM Events Venues & Facilities Management 7 20 60 Coursework assessment - Operations report
7HO Hospitality Operations 7 10 30 Coursework assessment - Operations report
7NVCI New Venture Creation & Innovation in Events 7 20 60 Coursework assessment - Group elevator pitch (40%), Group business plan and Oral presentation (60%)
7CSH Competitive Strategies in Hospitality 7 10 30 Coursework assessment - Case study report & presentation report
7IHE International HRM in Events 7 10 30 Examination
7MFME Finance & Project Management for Events 7 20 60 50% Examination
50% Coursework assessment - Group case study
7LE Live Events 7 15 45 Coursework assessment - Group event management plan, report and presentation (70%), Individual post-event reflective report (30%)
7CCM Contemporary Conference Management 7 15 45 50% Examination
50% Cousework assessment - Group case study
Executive Diploma Total (8 units) 120 360
Events Venues & Facilities Management :

An understanding of the role venues and spaces play in strategic event strategy, as well as the legal and administrative aspects.

Managerial Finance:

Key accounting and finance practice, evaluation and associated decision-making tools.

Hospitality Operations :

An understanding of hospitality operations & their implications for business output, as well as how these function through a systematic approach.

New Venture Creation & Innovation in Events:

The generation, design and development of an initial business idea to creating a business plan & securing funding.

Competitive Strategies in Hospitality:

The impact of external & internal influences on organisational business strategy creation in relation to competitive strategies.

International HRM in Events:

An awareness of the issues surrounding the management of people in hospitality and events.

Finance & project management for Events:

Budgeting, revenue management, pricing, project management skills and knowledge in an event setting.

Live Events:

Including operations, logistics, supply chains, client briefs, staffing, planning, food & beverage operations, security, post-event evaluation and client feedback.

Contemporary Conference Management:

Including an understanding of new market forces, changing client and participant needs and expectations, and economic pressures.

Masters Pathway

CTH Level 7 Executive Diploma graduates will have access to a range of universities to convert their Executive Diploma into a relevant Master’s Degree.

For graduates of the CTH Level 7 Executive Diploma in Hospitality & Event Management there is the opportunity to complete their Master’s studies in beautiful Luzern in Switzerlend at the renowned IMI University Centre.

Other Master’s pathways are being added periodically so please enquire for the latest list.