Level 5 Advanced Diploma in Tourism Management
The CTH Level 5 Advanced Diploma in Tourism is a substantive management programme, typically taught over a nine month period and designed to provide students with direct entry to the final year of a university bachelors degree.
The course aims to provide students with an understanding of the managerial, decision-making and leadership aspects of the tourism industry. In addition it is also designed to develop independent research and study skills required when working at senior managerial level in the industry.
Therefore, the Level 5 Advanced Diploma is an excellent preparation for either entry to the workplace or as a springboard into final year bachelors degree level study.
Entry is available to graduates of the CTH Level 4 Diploma or an equivalent approved qualification. Students must have a minimum English proficiency of IELTS 5.5 or an approved equivalent.
Students who do not satisfy the English language requirement may choose to combine this programme with CTH’s English for Hospitality & Tourism.
Entry & Progression
Level 5 Advanced Diploma in Tourism Management (QAN: 601/7135/2)
|Students must achieve:
|Credit Value (CV): 120|
|Guided Learning Hours (GLH) for Qualification: 480||Total Qualification Time (TQT) for Qualification: 1200|
|Unit Code||Unit Title||L||CV||GLH||URN||Assessment Method|
|UFTH||Understanding Funding and Finance in Tourism and Hospitality||4||15||80||K/507/8366||Closed book written examination|
|HRMTHI||Human Resource Management in the Tourism and Hospitality Industry||5||20||60||T/504/4421||Assignment|
|SMTHI||Strategic Marketing in the Tourism and Hospitality Industry||5||15||60||A/504/4422||Closed book written examination|
|CRMTHI||Customer Relationship Management in the Tourism and Hospitality Industry||5||15||60||F/504/4423||Assignment or work-based assessment|
|CITHI||Contemporary Issues in the Tourism and Hospitality Industry||5||15||60||J/504/4424||Closed book written examination|
|TOM||Tour Operations Management||5||20||80||J/504/4455||Assignment|
|STDD||Sustainable Tourism and Destination Development||5||20||80||D/504/4459||Assignment|
|Advanced Diploma Total (7 units)||120||480|
This unit covers understanding the concepts of financial management and accounting within a hospitality or tourism business; controlling the finances and managing the cash flow and manage the profitability of a department within a hospitality or tourism business.
This unit covers understanding the principles of human resource (HR) management in the tourism and hospitality industry; leading teams and developing human resources policies.
This unit covers contributing to the development of marketing and sales strategies in the tourism and hospitality industry; optimising marketing communications, building strategic partnerships, new product development and understanding the purpose and components of an organisational business plan.
This unit covers developing a customer service strategy in the tourism and hospitality industry; managing customer relationships (CRM) and evaluating customer service.
Assessment: Work-based or Assignment
This unit covers understanding how to identify emerging issues in the tourism and hospitality industry and examining their impact.
This unit covers understanding the global market for tour operations; compiling and marketing an international tour/package holiday and understanding the international legal framework within tour operations.
This unit covers an understanding of the scope and management of sustainable tourism and its environment and destination development.
Assessment: Assignment or work- based assessment
Students who successfully complete the CTH Level 5 Advanced Diploma are eligible to gain progression to a number of universities worldwide. Some of these are shown below but for full details click here