MasterClass Pakistan: A month of achievement in Hospitality and Culinary Arts

30th October 2024
An image from the Annual Culinary Awards Pakistan 2024. A student is receiving an award from MasterClass Pakistan CEO Usama Ahmed.

At Teknofest Pakistan 2024 and the Annual Culinary Awards (ACA) 2024, MasterClass Pakistan demonstrated its leadership in culinary education, attracting future chefs and showcasing student achievements. These contributions further demonstrate MasterClass Pakistan's commitment to culinary excellence as a CTH Approved Teaching Centre.

A standout presence at Teknofest Pakistan 2024

Teknofest Pakistan is a prominent event focused on technology and innovation, showcasing advancements across various sectors, including hospitality and culinary arts.

This year's event ran between the 12th-13th October and was held at the Karachi Expo Center. Masterclass Pakistan’s booth attracted high engagement, drawing numerous students interested in hospitality and culinary arts programmes, such as the CTH Levels 2 and 3 in Culinary Skills and Confectionery & Patisserie.

Many attendees enrolled on-site, reflecting the institution’s reputation for delivering quality education. Strong interest was shown in the CTH Level 4 Diploma in Hospitality Management, boosted by a strategic marketing campaign that highlighted the opportunities within the hospitality sector.

Culinary excellence at ACA 2024

The Annual Culinary Awards (ACA) is an annual event aimed at celebrating and recognising the culinary talents within Pakistan’s vibrant food industry. This year's event took place on the 19th October in Karachi.

Masterclass Pakistan’s students shone as they competing against top professionals and securing multiple awards. Notably, Muhammad Zohaib Mansuri and Emun Naeem were recognised for Best Academic Performance 2024, a testament to Masterclass’s high academic standards and hands-on training approach.

The event, attended by over 3,000 guests, celebrated culinary talents and featured categories, such as Best Pastry Chef and Rising Culinary Star. The event also included live demonstrations and discussions on innovation and sustainability in culinary arts.

Leading the way in hospitality education

These achievements underscore Masterclass Pakistan’s commitment to preparing students for dynamic careers in hospitality and culinary arts, solidifying Karachi’s growing reputation as a culinary hub. Congratulations to all the students and staff members at Masterclass Pakistan for their continued pursuit of excellence!

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